#UNDERSTANDING THE BIGGER PICTURE HOW TO#
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And keep in mind that you can hit your vision many times. Your vision will likely change as your business grows. They’ll keep you going when you’re tired and working the grind.Īs you craft your vision statement or create your board, think about these questions: Vision statements and vision boards are inspirational. A vision board is a visual representation of what is important to you and what you are trying to achieve. Another option is to create a vision board. Vision “defines what success looks like to you and expresses what you are striving for.” At the end of the day, your values should be so memorable, so much a part of your business, that you don’t need to see them.

Or just keep your list visible for yourself. Or you can share your values on your website, like Reina + Co or Ashlyn Writes. You may end up using your core values in your mission statement. I want to help people build a business that allows them to live life to the fullest, with the courage to set big goals and the belief that they can make anything happen. One of my personal core values and a core value for my business is abundance. What makes your business special and unique? Choose a few words or phrases that resonate with you and that you want to make sure stay top of mind. Think about what is important to you and your business. Values are an integral part of your mission – your “why.” You’ll sometimes see this big picture element referred to as “core values,” or “brand values.” Regardless of the specific term used, we are talking about the values that you want to stay true to in your business. Even a post-it note stuck to your monitor will work. If you’re crafty, you might want to make a cute printable and put it in your office. However, you do want to keep it where you can see and refer to it often. If it’s so long that you can’t remember it, it won’t serve its purpose, which is to keep you focused on your real priorities.Ī mission statement doesn’t have to be a formal piece of writing displayed in a framed poster on the wall (this is what we did in my corporate days). Keep your mission statement short and sweet. Will this opportunity help you fulfill your mission? If not, then it should be a pass. Getting clear on your mission gives you a benchmark to assess opportunities and ideas against. What do you do, who do you do it for, and why? A mission statement explains why your business exists and its core purpose. Many businesses have a purpose statement or a mission statement. Let’s take a deeper dive into each one and how it can help you in your solopreneur business. Each element will help you see the big picture.

#UNDERSTANDING THE BIGGER PICTURE HOW TO#

How to see the big pictureĪs we saw in the altitude metaphor above, the big picture has several elements. The big picture is what ultimately drives growth and business success. When the going gets tough (and it will get tough), the big picture will help you keep moving forward. The big picture is the foundation of a successful business. It helps you to figure out (and later remember) why you do what you do and what you should focus on at any given time. The big picture is all about perspective and mindset.

30,000 feet – 1-to 2-year goals and objectives.

20,000 feet – areas of responsibility: in your solopreneur business, this would be all the different hats you wear, like CEO, CFO, marketing, product development, etc.

10,000 feet – projects: all the balls you have in the air at any given time.

0 feet – the runway: this is the day to day, where you are focused on your calendar and next actions.

In Getting Things Done, David Allen uses an altitude metaphor to describe what he calls “horizons of focus.” It’s a good way to understand the concept because the metaphor gives you a framework for how to see the big picture in your business. It’s not any individual product or service.

I think it’s easier to get an understanding of what the big picture is by looking at what it is not. But that isn’t very helpful for solopreneurs.

Most of the articles focus on large organizations and how important it is to share the big picture with your team. I did a Google search on “what is the big picture in business” and, while it returned a lot of articles, there wasn’t a definitive answer. What is meant by the big picture in business?

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For more information, see my full disclaimer here. This post contains affiliate links, which means I receive a small commission if you make a purchase using this link. If this is happening to you, then you need to step back and look at the big picture. It’s so easy to fall into this trap when you are a solo entrepreneur, without a team backing you up. But instead of working on it, every day you get caught up in all the things you “have to do.” Answering emails. You have a big goal and you know this project will help you meet it. You’re excited about your latest project for your business.

Understanding the bigger picture